Barona was the seminal point from which everything else emanated. The watershed moment was to get the first casino. “By 2010 we had a couple hundred units in the field. The dam broke and we started selling like crazy. “Robin asked him to repeat his request again, three times as a matter of fact! ‘What is it you want? You want two games?’ The light that went on at Barona changed everything, because within several months we had 10 to 15 units in California and we never looked back. Then the manager said that he would like to take two games. “He asked ‘Hey, you guys own EZ Baccarat?’. “Then one magical day in 2008, Robin got a call from the manager at Barona Casino Resort in San Diego County, California,” Tejeda recalled. “Robin and I went out into the market to sell our game with the enthusiasm of children on Christmas morning. “Call it passion, call it fanaticism, perhaps we were on the border of being zealots,” Tejeda recalled. The firm specializes in providing expertise in the gaming industry, including project development, pre-opening strategies, marketing, operations, and asset management.Īll the while their focus remained fixed upon EZ Baccarat, and although Tejeda admitted it was “incredibly difficult”, their combined belief in themselves and in the game they had created, instilled in them a never-give-up philosophy. Meanwhile, in 1997, Tejeda and Powell partnered to create Talisman Group LLC, a Las Vegas-based consulting firm for which Tejeda is principal.

After securing copyrights and a patent, they worked tirelessly for 10 years to sell their product, but to put it in Tejeda’s words, “nobody would give us the time of day”. Their plan of action was not without frustration and disappointment. This is precisely the strategy that was formulated by Francisco “TJ” Tejeda and Robin Powell, the co-creators of EZ Baccarat, to see their game evolve into the #1 baccarat brand in the global casino gaming industry.

Branding is a foundational marketing tool, yet it wields no impact unless the “power cord” is connected to the customer base to successfully grow a name that resonates and ultimately creates a dominant footprint within the competitive industry it exists.

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